Founded and scaled Ezy House from concept to market-ready platform, integrating AI-driven recommendations, predictive analytics, and personalized user experiences.

Led end-to-end product development, from user research and prototyping to engineering, launch, and growth strategy.

Built and mentored a cross-functional team of designers, data scientists, and engineers to deliver seamless digital experiences for homebuyers and real estate partners.

Founded and led the full product lifecycle, from concept ideation and user research to MVP development, launch, and market growth.

Designed the AI learning framework that adapts dynamically to user performance, behavior, and language preference.

Developed a multilingual UX strategy, enabling learners from diverse backgrounds to study in a natural and culturally relevant way.

Led design strategy for AI-powered business tools, integrating automation and predictive analytics into enterprise workflows to improve efficiency and insight.

Directed a cross-functional design team across research, UX, and product strategy, fostering a culture of creativity, inclusivity, and evidence-based design.

Delivered measurable impact by improving client engagement metrics and internal process efficiency through data-driven design systems.

Established the platform, design system and design team from ground up to 5 designers and 20,000+ users. Managing design process from end-end, implementing product design that is going to launch in the market, working closely with the BOD team to consult strategic approach and best practices.