Partners and companies I worked with








AI-driven product strategy & innovation
Unlock data-driven decisions with comprehensive analytics, revealing key opportunities for strategic regional growth.
UX & Service design leadership
Manage and track satellite offices, ensuring consistent performance and streamlined operations everywhere.
Human-centered systems thinking
Adapt to diverse markets with built-in localization for clear communication and enhanced user experience.
Inclusive technology & ethical AI
Generate precise, visually compelling reports that illustrate your growth trajectories across all regions.

Building the future where human insight meets intelligent design.
I create transformative products powered by AI — designed around people, driven by purpose, and delivered with precision.
Sasha Nguyen
Human Computer Interactive Media
Research & Experiment
MA in Interactive Media and Innovation (University of Westminster, London). I research and experiment with interactive and AI-powered design methods that connect humans and technology—bridging business, data, and creativity. My work turns information into intuitive, vibrant experiences that are inclusive, diverse, and accessible for everyone.
View my Research
My process
01
Research
Understand the market, users, and problem space. Collect data, analyze trends, and identify unmet needs or opportunities that can inspire impactful innovation.
02
Ideation
Generate and refine creative ideas. Use brainstorming, mind mapping, or AI-assisted ideation to explore multiple directions and potential solutions.
03
Concept Development & Prototyping
Turn ideas into tangible concepts. Develop early prototypes or wireframes to visualize functionality, user experience, and design feasibility.
04
Concept Testing
Validate assumptions with real users and stakeholders. Gather feedback, identify weak points, and refine the concept before major investment.
05
Engineer Development & Testing
Build and test the working product. Integrate engineering, design, and AI systems, ensuring performance, safety, and scalability meet expectations.
06
Launch
Bring the product to market. Execute rollout plans, monitor user adoption, and prepare for continuous improvement based on feedback.
07
Continuous Development
At every stage, feedback fuels iteration. Continuous learning and improvement ensure that the final product aligns with both business goals and user needs.
Connect with me
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